ENCHANTED KINGDOM BAGS 4TH SPOT IN
TOP TEN PINOY PLACES WORTH VISITING!

EK bagged the 4th spot in the Top 10 Pinoy Places Worth Visiting in 2010. The nationwide survey was conducted by 24 Oras, the leading news program of GMA 7 hosted by Mike Enriquez and Mel Tiangco.

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Enchanted Kingdom Photo Contest

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Enchanted Kingdom Hot Wheels

With hearts thumping and adrenaline pumping, the media drivers line up for their big race.
THE HOT WHEELS ULTIMATE GRAND PRIX
EXPERIENCE GETS OFF TO EKSPLOSIVE
START AS MEDIA COMPETE FOR A WIN!

MEMBERS OF THE MEDIA PUT ON THEIR HELMETS AND SUITED UP to take part in another speedy and blazing adventure at Enchanted Kingdom on Sunday, May 22, as they geared up with Hot Wheels for the exclusive media launch of the Hot Wheels Ultimate Grand Prix Experience! with a CEO Night and Appreciation Party at Sta. Rosa, Laguna.
      Formula, Rallye and Karting champions Popong Andolong and Edgen Dy-Liacco and 2010 Minirok Karting Champion and Cadet Karter of the Year Basti Escalante graced the karting event. This was later on fueled up as the champion racers stepped on the karts and do demonstration and exhibition!
      At least 55 media friends from the print, tv, radio and online media participated in the friendly Hot Wheels Ultimate Grand Prix Media Karting Experience but only the Top 7 with the fastest record time in one lap, made it to the final race. KZone Magazine, Business Mirror, NBN Channel 4, Laguna Cable Channel 6, Pilipino Times, Journal Group of Publications and the Manila Times, all got their own representatives to compete for the racing title!
      Many have tried but only few were able to climb up the Olympic ladder. Coming in third place is the very young yet feisty Ms. Lalaine Castro from NBN Channel 4, followed by Mr. David Manuel, a reporter from the Journal Group of Publications, and lastly, that one racer who emerged from all the rest, bagging the first place, came from the Business Mirror Group -- Health and Fitness magazine, Mr. Rodel Dizon.
      Ms. Nina Dandan, Hot Wheels' Head for Marketing and Promotions, awarded all the Top 7 winners of the Ultimate Grand Prix Experience Media Karting Race.
      Mr. Mario O. Mamon, president and CEO of Enchanted Kingdom and Ms. Myrna Yao, president and CEO of Richwell Trading Corporation, exclusive Philippine Distributor of Hot Wheels welcomed all the media participants to the Hot Wheels Ultimate Grand Prix Experience Promo media launch.
      Mr. Dondie Justiniano, Brand Manager for Hot Wheels, also introduced to the media their latest toy innovation -- the Hot Wheels Wall Tracks. Kids can now build tracks for Hot Wheels up and along the wall mess free with 3M Command adhesives to keep paint or wallpapers from being damaged. Your child can literally drive his Hot Wheels cars up the wall! No more hassle for parents out there to repeatedly arrange the tracks on the floor. Truly something everyone should test out!
      It was truly a hot and amazing expedition for the members of the media but you too can experience the real thrill yourself by joining Hot Wheels Experience the Ultimate Grand Prix promo. You just need to purchase one basic Hot Wheels car (code 3612) or P 300 single receipt purchase worth of any Hot Wheels item at any participating outlet and you can now drive yourself all the way to Singapore to witness live the Formula One Grand Prix! See posters and print ad for details.
      For more information regarding Hot Wheels Ultimate Grand Prix Experience Promo, call Richwell Trading Corporation at telephone number 732-5141 to 47 loc 211 or visit their website at www.richwell.net.
                                                                                                             - by Beth Gokauchi (photo courtesy of Enchanted Kingdom)

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PhilAAPA HOSTS THE BIGGEST
TOUR OPERATORS ASSEMBLY
THE PHILIPPINE ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS (PhilAAPA) staged the biggest gathering of educational tour operators in the country at the Makati Sports Club in May. Over 500 tour operators from all over the Philippines were in attendance to take part in this momentous event.
      Aimed to foster camaraderie and union among the major amusement and attractions industry players and the educational tour operators, the assembly addressed the PhilAAPA's objective of having all its members demonstrate EXCITE in all their activities and relations. EXCITE which stands for Empowerment, X-Factor uniqueness of the Philippines, Customer-focused, Innovation, Teamwork, and Entertainment.
      PhilAAPA and Enchanted Kingdom President Mario O. Mamon stated that "the response to our call for this "summit" was simply amazing! It gives us in the amusement and attractions industry an opportunity to introduce our association to a major component of our market, educational tours, and at the same time follow through with our objectives of uniting the industry and setting mutually beneficial standards and policies among all those concerned."
      PhilAAPA members which include Enchanted Kingdom, SM Family Entertainment Centers, Inc., PETCO / Boom na Boom, Star City, Zoomanity Group, Manila Ocean Park and Resorts World Manila, among others,participated as exhibitors and sponsors of the event.
      "We appreciate PhilAAPA's effort of bringing together all the tour operators as well as the big players in the amusement and attractions industry. It really gives a good chance for us to be more motivated to market the industry in our country," said Ms. Beth Balderas, from Hunnypot Educational Tours. "We also hope that for the next assembly, we can have more exhibitors and more talks about the significance of promoting the industry and what can we do more to help," she added.
      The PhilAAPA looks forward steadily to change the Philippine amusement and attractions industry landscape in order to provide the best experiences for Filipinos and foreign tourists alike.
      To know more about PhilAAPA and the Tour Operators' Assembly, you may contact Enchanted Kingdom at (02) 584-4326 to 29 or send email to philaapa@yahoogroups.com.

                                                                                                            - by Beth Gokauchi (logo picture courtesy of PhilAAPA)

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ENCHANTED KINGDOM BAGS 4TH SPOT INTOP TEN PINOY PLACES WORTH VISITING!

ENCHANTED KINGDOM BAGS 4TH SPOT IN
TOP TEN PINOY PLACES WORTH VISITING!